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I help TEAMS build valuable products
...and over the last 6 years I've shipped a lot of work. Spoken to hundreds of customers. Managed many stakeholders and rounded a lot of corners. Spent longer looking at data than eating hot dinners.
Experienced in product and design, bringing the benefits of both disciplines.
.png)
I help TEAMS build valuable products
...and over the last 6 years I've shipped a lot of work. Spoken to hundreds of customers. Managed many stakeholders and rounded a lot of corners. Spent longer looking at data than eating hot dinners.
Experienced in product and design, bringing the benefits of both disciplines.
Some of the work I've done
App
Identity
Product + Design
NSW Digital Birth Certificate
Delivered the NSW Governments Birth Certificate digitalisation, saving citizens time and money when needed.
Strategy
Data
Design
Woolworths Driver Experience Strategy
Identified, authored and delivered an uplifted strategy for managing driver performance, resulting in improved efficiency and reduced staff turnover.
Web
Logistics
Design
Woolworths Delivery Logistics Platform
Supported the upgrade of a core logistics platform which improved the cost efficiency of getting grocery deliveries from stores to front doors.
Web
Government
Product + Design
Australian Death Notification Service
Led product and design across a service reducing the burden of death administration, taking an MVP to an API integrated notification service.
App
Startup
Founder
Get better grocery prices with Pinch app
Founded, built and soft launched an application using the meals you make to provide clear and transparent prices from Australia's leading supermarkets.
Strategy
Operations
Product
NSW State Emergency Service Infrastructure Strategy
Created the strategy and approach for enhancing the systems for emergency response within NSW.
Product Design
Experienced across end to end design across a broad range of industries and domains. I've worked across a range of projects from internal tooling and platforms to consumer apps and government web applications.
Product Management
Previously led cross-functional teams at various stages of the lifecycle. Past work includes the Australian Death Notification Service and the Digital Birth Certificate.
Research & Data
Expertise across a broad range of research methodologies. Deep experience in both virtual and in-person research. Passionate about scoping and delivering high ROI approaches.
Some of the work I've done
App
Identity
Product/Design
NSW Digital Birth Certificate
Delivered the NSW Governments Birth Certificate digitalisation. Solving the problem of wasting time and money when you need your certificate but can't find it.
App
Startup
Founder
Get better grocery prices with Pinch app
Founded, built and soft launched an application using the meals you make to provide clear and transparent prices from Australia's leading supermarkets.
Web
Logistics
Design
Woolworths Delivery Logistics Platform
Supported the upgrade of a core logistics platform which improved the cost efficiency of getting grocery deliveries from stores to front doors.
Strategy
Data
Design
Woolworths Driver Experience Strategy
Identified, authored and delivered an uplifted strategy for managing driver performance, resulting in improved efficiency and reduced staff turnover.
Strategy
Operations
Product
NSW State Emergency Service infrastructure strategy
Created the strategy and approach for enhancing the operational management system responsible for supporting emergency response within NSW.
EXPERIENCE
I've worked with organisations of all shapes and sizes
Domain knowledge across Banking, Identity, Payments, Logistics, FMCG, eCommerce and AI. I've consulted with companies and shipped my own products. I combine my qualifications in Psychology with my experience in product, design and service design to deliver outcome driven innovation.
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working together
I value transparency and challenging our assumptions by default.
How do you approach projects?
I work with stakeholders to identify how a piece of work relates to the overall outcomes that are being sought after, how this is measured, what challenges or pain points exist, and what research, evidence or insights exist to create some upfront momentum. With the foundations established, I collaborate closely with product teams, subject matter experts and customers to identify how we might solve the problems to deliver on the outcome, and de-risk by building and testing quickly.
What is your approach to research?
Research is deeply situational, and is dependent on crafting a plan that is based on what we're trying to learn. I draw on my experience across domains and methodologies to identify the right type of research, while still keeping the approach pragmatic. Research is our primary tool for de-risking the decisions and investments we make, and my approach is always planned around invalidating our assumptions, rather than confirming what we think is right.
How do you manage conflicting views or opinions?
Collaborating closely with open and honest communication across stakeholder groups helps to create a shared understanding of the work being done. Conflicts or differing opinions that persist can be reframed as unanswered research questions or bets we need to explore. Identifying there is value in diverse views and lived experience helps to create better outcomes and more trust in teams.
How do you determine success?
Any feature, service, improvement to a product or brand new initiative can be measured through leading and lagging indicators, which I aim to identify at the start of a piece of work (if not already known). Once known, the work we do together will directly impact these indicators and provide an objective way for us to determine success. If our ambition is to increase weekly active users by 15%, we need to learn what factors influence this metric. By making bets (hypotheses) to improve these factors (our leading indicators), we will see changes to our weekly active users (lagging indicators).
Everything is an experiment.
Everything is an experiment.
Who are you - as a person?
Short version:
- I love to find and solve problems.
- I love to run.
- I love electronic music and events.
- Degree in psychology, expertise in qual research.
- Big on outcome over output.
- Cats.
- "Yes and" over "No, but".
- I love to find and solve problems.
- I love to run.
- I love electronic music and events.
- Degree in psychology, expertise in qual research.
- Big on outcome over output.
- Cats.
- "Yes and" over "No, but".
Longer version -> open in notion
EXPERIENCE
I've worked with organisations of all shapes and sizes
Domain knowledge across Banking, Identity, Payments, Logistics, FMCG, eCommerce and AI. I've consulted with companies and shipped my own products.
working together
I value transparency and challenging our assumptions by default.
+
How do you approach projects?
I work with stakeholders to identify how a piece of work relates to the overall outcomes that are being sought after, how this is measured, what challenges or pain points exist, and what research, evidence or insights exist to create some upfront momentum.
With the foundations established, I collaborate closely with product teams, subject matter experts and customers to identify how we might solve the problems to deliver on the outcome, and de-risk by building and testing quickly.
With the foundations established, I collaborate closely with product teams, subject matter experts and customers to identify how we might solve the problems to deliver on the outcome, and de-risk by building and testing quickly.
+
What's your research approach?
Research is deeply situational, and is dependent on crafting a plan that is based on what we're trying to learn.
I draw on my experience across domains and methodologies to identify the right type of research, while still keeping the approach pragmatic.
Research is our primary tool for de-risking the decisions and investments we make, and my approach is always planned around invalidating our assumptions, rather than confirming what we think is right.
I draw on my experience across domains and methodologies to identify the right type of research, while still keeping the approach pragmatic.
Research is our primary tool for de-risking the decisions and investments we make, and my approach is always planned around invalidating our assumptions, rather than confirming what we think is right.
+
How do you manage conflicting views or opinions?
Collaborating closely with open and honest communication across stakeholder groups helps to create a shared understanding of the work being done.
Conflicts or differing opinions that persist can be reframed as unanswered research questions or bets we need to explore. Identifying there is value in diverse views and lived experience helps to create better outcomes and more trust in teams.
Conflicts or differing opinions that persist can be reframed as unanswered research questions or bets we need to explore. Identifying there is value in diverse views and lived experience helps to create better outcomes and more trust in teams.
+
How do you determine success?
Any feature, service, improvement to a product or brand new initiative can be measured through leading and lagging indicators, which I aim to identify at the start of a piece of work (if not already known).
Once known, the work we do together will directly impact these indicators and provide an objective way for us to determine success. If our ambition is to increase weekly active users by 15%, we need to learn what factors influence this metric.
By making bets (hypotheses) to improve these factors (our leading indicators), we will see changes to our weekly active users (lagging indicators).
Everything is an experiment.
Once known, the work we do together will directly impact these indicators and provide an objective way for us to determine success. If our ambition is to increase weekly active users by 15%, we need to learn what factors influence this metric.
By making bets (hypotheses) to improve these factors (our leading indicators), we will see changes to our weekly active users (lagging indicators).
Everything is an experiment.
Who are you - as a person?
Short version:
- I love to find and solve problems.
- I love to run.
- I love electronic music and events.
- Degree in psychology, expertise in qual research.
- Big on outcome over output.
- Cats.
- "Yes and" over "No, but".
- I love to find and solve problems.
- I love to run.
- I love electronic music and events.
- Degree in psychology, expertise in qual research.
- Big on outcome over output.
- Cats.
- "Yes and" over "No, but".
Longer version -> open in notion